How does Wavo deal with email deliverability constraints (spam/blocked) compared to other cold email platforms?

There are certain elements within our and your email provider's control, and certain elements that are not.

You need to be responsible for:

- Quality contact data (verified/valid emails)

- Unflagged relevant content with a lot of Custom Merge Fields

- Clean, warmed up domain name and email accounts

We natively connect to Office365 accounts and have very high deliverability with them. We also discovered a workaround for decreased Gmail deliverability industry-wide, we do so by connecting Gmail accounts via IMAP.